This week, Donate Life Maryland participated in the American Association of Motor Vehicle Administrators (AAMVA) Region 1 Conference in Mashantucket, Connecticut. This conference connects attendees from as far south as DC and Maryland to Canada to learn more about innovative business programs through constructive networking opportunities.
At the Awards Ceremony for the conference on Thursday, July 19, 2012, Donate Life Maryland presented the Maryland Motor Vehicle Administration (MVA) two awards. The first award is a silver medal in recognition of Maryland having the second highest Donor Designation Rate (DDR) for 2011. Maryland had a 47 percent donor designation rate for 2011; this represents nearly a 4 percent increase from 2010. We are very proud of this achievement!
In addition to the silver donor designation medal, the Maryland MVA was also recognized as winner of the Most Innovative Campaign for 2011 through their Donate Life Maryland ‘Likes’ Heroes campaign. This integrated social media campaign was designed to engage Maryland residents in the promotion of donor designations during the month of April for Donate Life month. A bright green cape was brought to Maryland MVA branches for the staff to wear, take a picture for facebook posting and share with another hero at their branch. This campaign linked MVA employees and facebook while celebrating branch staff as our heroes on the front lines of donor designation.
The AAMVA Region I Conference is attended by Motor Vehicle Administrators, vendors and state representatives from DC and Maryland through the Northeast US into Canada. Maryland is proud to have been acknowledged for their support and partnership with Donate Life Maryland’s life-saving cause.