On April 4, 2012, The Living Legacy Foundation, along with Donate Life Maryland, launched its first ‘Be Seen in Green Day’ social media campaign to coincide with the start of Donate Life Month. The campaign turned out to be a huge success and we are proud to share with you these incredible results!
Healthcare professionals, volunteers, educators, community groups, private organizations and the public at large really stepped up to make this day such a successful event.
We were thrilled to see so much participation from the Maryland Motor Vehicle Administration branches during ‘Be Seen in Green Day.’ Employees chose to wear their Green Day pin, a green shirt, green beads or other green flair in recognition of the day. Several local branches also received green baskets filled with sweets to thank their staff for their participation. Photos of employees in green were sent to the Donate Life Maryland Facebook page from Hagerstown, Baltimore, Bel Air, Loveville & Salisbury MVA branches. Everyone had fun wearing their green gear while raising awareness for this life saving cause.
Hospital staff and administration from across the state sported green ties, scarves, and pins on April 4th to show their support. The Maryland Hospital Association even joined in on the fun, posting a picture of the entire staff wearing green in support of organ, eye and tissue donation on the Donate Life Maryland Facebook page. Many hospitals also had donation information booths providing educational material on becoming an organ donor. University of Maryland Medical Center received more than 30 new donor designations in just one day! What an incredible feat!
The LLF received photos of hospital staff wearing their green from Upper Chesapeake Medical Center, University of Maryland Medical Center, Western Maryland Regional Medical Center, Johns Hopkins Bayview Medical Center, The Johns Hopkins Hospital, Greater Baltimore Medical Center, Memorial Hospital, Franklin Square Hospital, Sinai Hospital, and Meritus Regional Medical Center.
Other highlights of ‘Be Seen in Green Day’ include Towson University’s participation – students wore green throughout the day and hosted an informational booth about organ donation. Dickinson Jewelers introduced a raffle in their store for designated donors, which will last through the end of the month. The winner receives a green charm for a Pandora bracelet. Additionally, Stash from 98 Rock and the anchors from WMAR were reportedly seen in a fabulous green tie and gave a shout out to Donate Life Maryland on television during the Maryland Lottery Drawing! And lastly, donor families, donor recipients, and those touched by donation captured themselves wearing green and posted it to our Facebook page. The response was overwhelming!
To view our photo album from the day, click here.
Social Media Highlights:
- More than 85 ‘green’ pictures on the Donate Life Maryland Facebook page
- More than 54 pictures were sent to the LLF to post on Facebook
- 26 new people ‘liked’ the Donate Life Maryland Facebook page
- www.donatelifemaryland.org, Maryland’s Organ Donor Registry, had the most visits in one day it has had all year, 87
What a fantastic day this was! We could not have had such success without the help and support of all of our community partners. We can’t wait to see everyone in green again next year!